Journal
Field notes from the measurement trenches.
Playbooks, audits, opinions. Written by the people doing the work, not the marketing team.
2 articles
GA4 · 9 min
Designing a GA4 Event Taxonomy That Actually Scales
Most GA4 setups break the moment a second team ships an event. Here is the naming convention and governance model we deploy at every client.
Apr 22, 2026GA4 · 10 minConsent Mode v2 in the EU: A No-Nonsense Implementation Guide
What advanced vs basic actually changes, what Google models for you, and how to deploy it without breaking attribution.
Feb 12, 2026